Beijing’s funkiest new mall is easy to spot thanks to the digital canopy that sweeps over its central outdoor plaza - the biggest LED screen in Asia would you believe. However if you find the butterflies and seascapes that flash up on it all a bit too much, head straight indoors to the tri-level mall which houses Spanish fashion chain Zara and Canadian shoe retailer Aldo’s flagship store.
Other outlets include Potato and Co., Folli Follie, French Connection, i.t, Miss Sixty, Adidas, MAC cosmetics, Promod, Patricia, Puma, Rolex, and the English-language Chapterhouse bookshop. The Place is mainly composed of the huge screen in the middle and two luxury buildings on its two sides. People walk around under the screen enjoying the space art, high technique, and lighting.
The Place is also a place for luxury shopping and a gourmet experience. There are several open-air bars for you to relax. The Place is a blend of shopping mall, office building, space art and fashion. The Place is designed by Jeremy Railton. He is also the designer for the world’s largest digital screen in Las Vegas. Two four-story malls house Tourneau, China’s largest watch boutique, D&G, Ferrari and English-language bookstore Chaterhouse.
Address: 9 Guanghua Lu, Beijing 朝阳区光华路甲9号
Opening time: 10am - 10pm.
Website: www.theplace.cn.
How to go there? Take subway line 1 and get off at the station of Yonganli (永安里), exit from exit B, then walk to the north along Dongdaqiao Road (东大桥路). After the first crossroad, you will see the Place on your right.
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